Product Description
Industrial Elegance in Raw Architectural Material
Concrete captures the authentic beauty of architectural concrete—the medium-gray tones with subtle surface variation that define modern industrial design and contemporary urban architecture. This premium architectural film from Metamark's MiA™ Stone Finish collection brings the raw sophistication and honest materiality of poured concrete into modern interiors with authentic texture and industrial luxury.
This is the material of modern architecture. Concrete evokes the raw beauty of Brutalist masterpieces, the industrial elegance of converted lofts, and the honest materiality that defines contemporary design. The medium-gray concrete surface with subtle texture creates instant recognition of architectural sophistication—this is the material that suggests industrial refinement, urban contemporary living, and the kind of raw honesty that makes modern design authentic.
Concrete represents the design philosophy that raw materials create authentic spaces, that industrial aesthetics are sophisticated when executed well, and that manufactured materials carry their own beauty. Where natural stone offers organic character, Concrete provides industrial honesty. Where polished finishes hide materiality, Concrete celebrates it. It's the material for spaces that embrace industrial aesthetics, contemporary urban living, and the kind of raw sophistication that defines cutting-edge design.
The embossed texture and protective topcoat create the multisensory experience of architectural concrete. Unlike flat printed films, Concrete invites touch—the texture conveys poured concrete character with dimensional authenticity. The topcoat provides performance that real concrete cannot match, resisting staining and dusting while maintaining industrial appearance without the porosity, cracking, and maintenance nightmares of actual concrete surfaces.
DESIGN PHILOSOPHY
Industrial Sophistication Meets Raw Authenticity
Concrete embodies the design principle that honest materials create authentic spaces, that industrial can be refined, and that raw finishes are sophisticated when executed with intention. This is architectural concrete perfected for interior living.
Design Philosophy:
- Industrial refined sophistication
- Raw authentic materiality
- Contemporary urban character
- Architectural honesty
- Brutalist elegance
- Modern industrial luxury
- Material truth celebrated
Ideal Project Types:
- Urban loft conversions
- Industrial-chic residences
- Contemporary architectural spaces
- Modern creative environments
- Adaptive reuse projects
- Urban contemporary renovations
- Design-forward commercial spaces
- Brutalist-inspired interiors
Design Movements:
- Industrial Chic
- Contemporary Brutalist
- Urban Modern
- Raw Sophistication
- Architectural Minimalism
- Material Honesty
- Modern Industrial
AESTHETIC CHARACTERISTICS
Material Profile: Architectural Poured Concrete
Visual Character: Medium gray with subtle concrete texture
Surface Pattern: Poured architectural concrete character
Color Tone: Industrial, authentic, raw, sophisticated
Texture: Embossed concrete surface
Presence: Grounded, honest, contemporary
The Concrete Distinction: Concrete provides the industrial architectural aesthetic that creates authentic urban contemporary spaces. This is manufactured material celebrated—raw concrete beauty with refined execution.
Concrete vs. Celtic Stone - Same Gray, Different Soul:
| Aspect | Celtic Stone | Concrete |
|---|---|---|
| Material Type | Natural heritage stone | Manufactured industrial |
| Character | European sophisticated | Urban industrial |
| Texture | Smooth stone surface | Rough concrete texture |
| Aesthetic | Heritage refined | Raw contemporary |
| Feeling | Sophisticated timeless | Industrial honest |
| Inspiration | Celtic stonework | Brutalist architecture |
| Best For | Sophisticated elegance | Industrial-chic urban |
Critical Differentiation: Celtic Stone and Concrete are both medium gray, but completely different materials:
- Celtic Stone = natural heritage stone (refined European)
- Concrete = manufactured industrial material (raw urban)
When to Choose Concrete:
- Industrial-chic aesthetic desired
- Urban loft character
- Contemporary Brutalist style
- Raw material honesty
- Modern architectural spaces
- Adaptive reuse projects
- Creative/maker environments
- Authentic urban living
When to Choose Celtic Stone:
- Refined sophisticated character
- European heritage aesthetic
- Smooth stone elegance
- Less industrial, more refined
Design Intelligence: Concrete serves as:
- The industrial urban material
- The raw architectural element
- The Brutalist reference
- The honest contemporary choice
- The loft conversion essential
- The material honesty statement
MiA™ Product Ecosystem:
MiA™ Soft Matt Colors (Perfect Companions):
- Pebble Matte + Concrete = Industrial gray layering
- Oxford Matte + Concrete = Urban dark sophistication
- Black Matte + Concrete = Industrial monochromatic
- Cotton Matte + Concrete = Industrial-white contrast
- Putty Matte + Concrete = Warm industrial balance
- Sage Matte + Concrete = Industrial organic modern
MiA™ Natural Wood (Perfect Companions):
- Charred Oak + Concrete = Industrial dark layering
- European Oak + Concrete = Urban contemporary warmth
- Metro Teak + Concrete = Mid-century industrial
- Grey Oak + Concrete = Tonal industrial sophistication
- Natural Oak + Concrete = Warm industrial balance
- Dark Ash + Concrete = Cool industrial depth
Harmonious Material Pairings:
Metals (Industrial Essential):
- Matte Black Steel: Industrial authentic (primary)
- Raw Steel/Iron: Industrial heritage character
- Blackened Steel: Urban refined
- Brushed Stainless Steel: Contemporary industrial
- Galvanized Metal: Urban industrial texture
- Aged Brass: Warm industrial accent (minimal)
- Raw Copper: Industrial warmth
Additional Materials:
- Exposed brick (industrial layering)
- Raw wood beams (industrial warmth)
- Glass and metal (contemporary industrial)
- Leather (textural contrast)
- Industrial lighting (essential)
- Minimal polished surfaces
Complementary Colors:
Industrial Urban:
- Medium to dark grays
- Matte blacks
- Raw whites
- Weathered metals
- Minimal warm wood
- Industrial rust (accent)
Contemporary Brutalist:
- Concrete grays
- Raw whites
- Black accents
- Minimal color overall
- Material focus
Urban Loft:
- Industrial grays
- Exposed brick tones
- Raw wood tones
- Black and white
- Weathered metals
- Minimal bright accents
Modern Industrial:
- Cool neutrals
- Industrial grays
- Matte black
- Raw materials
- Copper accents (minimal)
- Authentic finishes
Avoid Pairing With:
- Traditional decorative elements (style conflict)
- Glossy polished finishes (wrong aesthetic)
- Warm Mediterranean colors (temperature/style clash)
- Ornate patterns (conflicts with raw honesty)
- Too many competing textures (overwhelming)
Embossed Concrete Texture
The embossed texture is essential for Concrete's industrial character. The dimensional surface replicates poured architectural concrete:
- Poured Concrete Character: Authentic architectural finish
- Surface Variation: Natural concrete texture
- Tactile Industrial: Feels like real concrete
- Raw Authenticity: Honest material quality
- Industrial Sophistication: Refined raw finish
The protective topcoat preserves the concrete aesthetic while providing:
- No Staining: Unlike porous concrete, completely stain-resistant
- No Dusting: Sealed surface (concrete dusts constantly)
- No Cracking: Flexible film vs. brittle concrete
- No Sealing: Never needs sealing or treatments
- Easy Cleaning: Maintains appearance easily
- Modern Durability: Superior to real concrete
Critical Advantages: Real architectural concrete is extremely porous, stains permanently, dusts constantly, cracks over time, and is a maintenance nightmare in interiors. Concrete film eliminates ALL these issues.
ARCHITECTURAL APPLICATIONS
Residential Urban Industrial
Kitchens (Industrial Chic):
- Backsplashes: Industrial concrete backdrop
- Island Features: Urban industrial focal points
- Feature Walls: Raw architectural character
- Contemporary Loft Kitchens: Authentic urban cooking
- Industrial Modern: Concrete + wood + metal
Bathrooms (Urban Spa):
- Shower Walls: Industrial spa aesthetic
- Vanity Backsplashes: Raw contemporary elegance
- Accent Walls: Urban industrial character
- Modern Industrial Bathrooms: Concrete luxury
- Urban Loft Bathrooms: Authentic industrial
Living & Architectural Spaces:
- Feature Walls: Industrial architectural statements
- Fireplace Surrounds: Raw contemporary focal points
- Loft Accent Walls: Urban conversion character
- Media Walls: Industrial entertainment backdrops
- Entry Walls: Industrial first impression
Urban Details:
- Column Wraps: Industrial architectural elements
- Beam Wraps: Authentic loft character
- Wainscoting: Industrial lower walls
- Ceiling Details: Unexpected industrial overhead
Commercial Industrial Elegance
Creative Workspaces:
- Design Studios: Industrial creative environments
- Architecture Firms: Material showcase
- Tech Offices: Urban creative workspaces
- Maker Spaces: Authentic industrial character
Hospitality:
- Urban Hotels: Industrial-chic lobbies
- Contemporary Restaurants: Industrial dining
- Brewery Taprooms: Authentic industrial character
- Coffee Roasters: Urban coffee culture
Retail (Contemporary):
- Urban Boutiques: Industrial retail character
- Concept Stores: Raw contemporary shopping
- Design Stores: Material showcase
- Contemporary Showrooms: Industrial display
Food & Beverage:
- Industrial Restaurants: Raw dining aesthetics
- Urban Bars: Contemporary industrial
- Artisan Bakeries: Industrial food spaces
- Modern Cafés: Urban coffee culture
Adaptive Reuse:
- Warehouse Conversions: Authentic industrial
- Factory Lofts: Heritage industrial character
- Historic Building Renovations: Contemporary industrial
- Urban Redevelopment: Industrial modern
TECHNICAL EXCELLENCE
Advanced Concrete Replication Technology
Multi-Layer Construction
- Face Film: Premium polymeric PVC with concrete printing
- Embossed Texture: Dimensional concrete surface
- Protective Topcoat: Hard-wearing stain/dust-resistant finish
- Adhesive Layer: MetaScape® permanent acrylic with air-release
- Release Liner: Structured for professional handling
Authentic Concrete Replication
- High-definition scanning of architectural concrete
- Medium gray concrete color science
- Surface variation patterns authentic to poured concrete
- Embossed texture aligned with concrete character
- Industrial material aesthetic captured
MetaScape® Adhesive Technology
- Permanent solvent-based acrylic adhesive
- Proprietary micro air-release channel system
- Professional bubble-free application
- Repositionable during installation
- 12N/25mm nominal adhesion strength (24-hour cure)
Material Performance
- Film Gauge: 165-250 micron nominal thickness
- Elongation: 220% MD nominal (conformable)
- Texture Depth: Realistic embossed concrete character
- Dimensional Stability: Excellent (no cracking like real concrete)
- Color Consistency: Industrial gray maintained
PERFORMANCE STANDARDS
Durability & Service Life
| Performance Metric | Specification |
|---|---|
| Interior Durability | Up to 10 years (no direct UV) |
| Service Temperature Range | -30°C to +110°C (-22°F to 230°F) |
| Application Temperature | +10°C to +35°C (50°F to 95°F) |
| Shelf Life (Unopened) | 2 years (controlled storage) |
| Full Adhesion Development | 24 hours post-application |
| Stain Resistance | Excellent (superior to real concrete) |
| No Dusting | Sealed surface (concrete dusts) |
| No Cracking | Flexible film vs. brittle concrete |
Safety & Regulatory Compliance
| Standard | Certification |
|---|---|
| Fire Performance | Class B - BS EN 13501-1:2018 |
| UK Standards | UKCA Certified |
| European Standards | CE Certified |
| Chemical Regulation | REACH Compliant |
| Environmental Standards | RoHS Compliant |
| VOC Emissions | Zero (safe for occupied spaces) |
Advantages Over Real Architectural Concrete
| Consideration | Real Concrete | Concrete Film |
|---|---|---|
| Cost | Very High ($$$-$$$$) | Moderate ($$) |
| Porosity | Extremely porous (stains) | Non-porous (stain-proof) |
| Dusting | Constant dusting problem | No dusting (sealed) |
| Cracking | Cracks over time | No cracking (flexible) |
| Sealing | Requires constant sealing | Never needs sealing |
| Maintenance | Nightmare (staining, dusting) | Low (soap & water) |
| Weight | Extremely heavy | Lightweight |
| Installation | Specialized, slow, messy | Professional, clean |
ROLL SPECIFICATIONS
Product Dimensions & Coverage
Standard Roll Configuration
- Width: 48 inches (1220mm)
- Length: 164 feet (50 meters)
- Total Coverage: Approximately 656 square feet (61 square meters)
- Pattern Direction: Concrete surface variation
- Pattern Repeat: Natural variation (no exact repeat)
Professional Packaging
- Factory-sealed protective packaging
- Structured polyethylene release liner
- Protective end caps
- Product identification
- Handling and storage instructions
Storage Requirements
- Store horizontally on flat surface
- Temperature: 10-20°C (50-68°F)
- Relative humidity: 50% optimal
- Protect from sunlight, UV, heat
- Keep away from moisture
- Maintain in original packaging until installation
INSTALLATION REQUIREMENTS
Professional Installation Standards
Concrete texture films require professional expertise for authentic appearance.
Installer Qualifications Installers should have:
- Experience with textured architectural films
- Understanding of concrete pattern characteristics
- Proficiency in dry application techniques
- Surface preparation expertise
- Post-heating equipment and knowledge
Surface Preparation Protocol
Suitable Substrates:
- ✓ Painted drywall (fully cured, smooth)
- ✓ Painted wood and MDF (smooth finish)
- ✓ Cement board (properly primed and sealed)
- ✓ Existing tile (smooth, properly prepared)
- ✓ Metal with appropriate primer
- ✓ High-pressure laminate (smooth)
Preparation Steps:
- Clean surface thoroughly
- Fill all imperfections
- Sand to smooth finish
- Remove all sanding dust
- Prime porous surfaces
- Allow complete cure
- Final clean with isopropyl alcohol
Application Technique
Critical Requirements:
- ✓ Dry application ONLY
- ✓ Concrete pattern alignment awareness
- ✓ Premium felt-edge squeegee
- ✓ Material temperature: 15-25°C during application
- ✓ 45° angle cuts on all edges
- ✓ Thorough post-heating
CARE & MAINTENANCE
Maintaining Industrial Concrete Beauty
Key Advantage: Unlike real concrete which stains permanently, dusts constantly, and requires endless sealing, Concrete film maintains pristine appearance with simple cleaning.
Daily Maintenance
- Wipe with clean microfiber cloth
- Remove any marks promptly
- Keep surface clean
Weekly Cleaning
- Clean with warm water and mild pH-neutral soap
- Use microfiber cloth
- Wipe clean
- Rinse if needed
- Dry to prevent water spots
Monthly Deep Cleaning:
- Use pH-neutral cleaner for vinyl
- Rinse thoroughly
- Dry completely
What You CAN Do (Unlike Real Concrete):
- ✓ Spill coffee, wine, oils (won't stain permanently)
- ✓ No dusting issues (real concrete dusts constantly)
- ✓ No sealing needed (concrete requires constant sealing)
- ✓ No cracking concerns (flexible film)
- ✓ Clean with regular products
Prohibited Cleaning Methods:
- ✗ Abrasive cleaners or pads
- ✗ Strong solvents
- ✗ Petroleum products
WARRANTY & SUPPORT
MetaSure® Warranty Program
Metamark (UK) Limited provides comprehensive warranty coverage for MiA™ Stone Finish films.
Warranty Coverage:
- Material manufacturing defect protection
- Performance guarantee for rated durability
- Replacement material for valid claims
- Discretionary reinstallation contribution
Warranty Requirements:
- ✓ Proper storage
- ✓ Professional installation
- ✓ Installation per guidelines
- ✓ Proper surface preparation
- ✓ Maintenance per recommendations
- ✓ Use within specified parameters
SPECIFICATIONS AT A GLANCE
| Category | Specification |
|---|---|
| Product Code | M-AF-S06-122 |
| Product Name | Concrete MiA™ Stone Finish Film |
| Material Type | Architectural Poured Concrete |
| Pattern | Medium gray with subtle concrete texture |
| Color | Industrial medium gray |
| Collection | MiA™ Stone Finish |
| Manufacturer | Metamark (UK) Limited |
| Roll Width | 48 in / 1220 mm |
| Roll Length | 164 ft / 50 m |
| Coverage Per Roll | ~656 sq ft / 61 sq m |
| Film Construction | Printed & Embossed Polymeric PVC |
| Surface Finish | Embossed Concrete Pattern with Matte Topcoat |
| Film Thickness | 165-250 micron nominal |
| Adhesive | MetaScape® Permanent Acrylic |
| Liner | 140 gsm PE Structured |
| Fire Rating | Class B EN 13501-1:2018 |
| Interior Durability | Up to 10 Years |
| Application Method | Dry Application Only |
| Service Temperature | -30°C to +110°C |
| Compliance | UKCA, CE, REACH, RoHS |
PRODUCT FEATURES | Quick Reference
- Industrial Architectural Concrete - Urban authentic character
- No Staining - Unlike porous concrete, completely stain-resistant
- No Dusting - Sealed surface (real concrete dusts constantly)
- No Cracking - Flexible film vs. brittle concrete
- No Sealing Required - Never needs sealing or treatments
- Industrial Sophistication - Raw refined elegance
- Embossed Concrete Texture - Dimensional poured concrete surface
- Superior to Real Concrete - Same aesthetic, better performance
- Protective Topcoat - Stain and dust resistant
- MetaScape® Adhesive - Professional bubble-free application
- 10-Year Durability - Long-lasting industrial performance
- 656 sq ft Coverage - Full roll: 48" × 164' (1220mm × 50m)
DESIGN PAIRINGS & INSPIRATION
Urban Loft Kitchen
Industrial Chic:
- Feature Wall: Concrete (authentic loft character)
- Cabinets: Charred Oak or European Oak
- Countertops: Concrete-look quartz or wood
- Hardware: Matte black steel or raw metal
- Lighting: Industrial pendants
Result: Authentic urban loft cooking.
Industrial Bathroom
Raw Spa:
- Accent Wall: Concrete (industrial character)
- Cabinetry: Natural wood or dark industrial
- Fixtures: Matte black or raw steel
- Aesthetic: Industrial refined luxury
Result: Urban spa sophistication.
Contemporary Living Space
Brutalist Modern:
- Feature Wall: Concrete (architectural statement)
- Furniture: Raw materials, industrial
- Metals: Black steel, raw iron
- Wood: Natural or charred oak
- Colors: Minimal, material-focused
Result: Contemporary Brutalist elegance.
FREQUENTLY ASKED QUESTIONS
Q: How does Concrete differ from Celtic Stone?
A: Both medium gray BUT completely different: Concrete = industrial manufactured (raw urban); Celtic Stone = natural heritage stone (refined European). Concrete = rough texture; Celtic Stone = smooth stone. Different aesthetic despite similar color.
Q: Will Concrete stain like real concrete?
A: NO! Real concrete is extremely porous and stains permanently. Concrete film is sealed and stain-resistant. Spills wipe clean easily.
Q: Does Concrete dust like real concrete?
A: NO! Real architectural concrete dusts constantly—a major indoor problem. Concrete film has sealed surface with NO dusting issues.
Q: Is Concrete suitable for loft conversions?
A: Absolutely ideal! Concrete is THE material for authentic urban loft character. Perfect for industrial-chic residential conversions.
Q: Can Concrete work in traditional design?
A: Concrete is industrial/contemporary. For traditional spaces, choose Bianco Marble or Barcelona Stone instead. Concrete = urban modern.
Q: How does Concrete pair with wood?
A: Perfectly! Concrete + wood is classic industrial design. Works with Charred Oak (dark industrial), European Oak (contemporary), Metro Teak (mid-century), or Natural Oak (warm industrial).
Q: Is Concrete too industrial/cold?
A: Concrete is intentionally industrial—that's its character. Balance with warm wood and appropriate lighting creates sophisticated industrial spaces, not cold ones.
Q: Does Concrete work in commercial spaces?
A: Excellent for contemporary commercial: creative offices, urban restaurants, breweries, coffee shops, design studios. Authentic industrial character.
Q: Can Concrete be used throughout a space?
A: Yes, but balance important. Concrete works well with wood, metal, and other materials. All-concrete can feel heavy; mixed materials create best industrial aesthetic.
Q: How does Concrete compare to real poured concrete?
A: Same industrial aesthetic, MUCH better performance. No staining, no dusting, no cracking, no sealing, lightweight, affordable. All the look, none of the problems.
RELATED PRODUCTS
Complete Your MiA™ Stone Finish Palette
MiA™ Stone Finish Collection:
- White Stone M-AF-S03 (Pure white - contemporary)
- Bianco Marble M-AF-S01 (White + gray - classical)
- Barcelona Stone M-AF-S02 (Beige - Mediterranean)
- Celtic Stone M-AF-S04 (Medium gray - sophisticated heritage)
- Welsh Slate M-AF-S05 (Deep charcoal - dramatic)
- Concrete M-AF-S06 (Industrial gray - urban) ← NEW!
MiA™ Soft Matt Industrial Pairings:
- Pebble Matte M-AF-M04 (Industrial gray)
- Oxford Matte M-AF-M06 (Urban dark)
- Black Matte M-AF-M08 (Industrial monochromatic)
- Cotton Matte M-AF-M01 (Industrial contrast)
- Putty Matte M-AF-M03 (Warm balance)
MiA™ Natural Wood Industrial Pairings:
- Charred Oak M-AF-W15 (Industrial dark)
- European Oak M-AF-W12 (Contemporary urban)
- Metro Teak M-AF-W14 (Mid-century industrial)
- Grey Oak M-AF-W02 (Urban tonal)
- Natural Oak M-AF-W09 (Warm industrial)
Industrial Hardware:
- Matte Black Steel (THE pairing)
- Raw Steel/Iron (authentic industrial)
- Blackened Steel (urban refined)
- Galvanized Metal (industrial texture)
ORDERING INFORMATION
Available Through Kirin Global Supplies
Your Southwest Regional Distributor
Serving Arizona • New Mexico • Nevada • Colorado
Contact Information
- Phone: (602) 272-8655 - Phoenix Office
- Email: Sales@kgsupplies.com
- Address: 3611 West Cambridge Ave, Phoenix, AZ 85009
- Website: www.kgsupplies.com
Professional Services
- ✓ Industrial design consultation
- ✓ Loft conversion material guidance
- ✓ Complimentary sample program
- ✓ Concrete vs. Celtic Stone comparison
- ✓ Project specification support
- ✓ Professional installer referrals
- ✓ Volume pricing available
- ✓ Trade professional accounts
Concrete M-AF-S06-122 | Industrial elegance meets raw authenticity—architectural concrete beauty with modern performance, urban sophistication without the maintenance nightmare.
