Washed Ash M-AF-W03-122 | MiA™ Natural Wood Collection

Product Description

Washed Ash - MiA™ Wood Grain Architectural Film

48" × 164' Roll | 1220mm × 50m

SKU: M-AF-W03-122
Collection: MiA™ Natural Wood
Finish: Embossed Wood Grain with Protective Topcoat
Origin: Metamark (UK) Limited

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PRODUCT NARRATIVE

Luminous Coastal Elegance

Washed Ash captures the ethereal beauty of sun-bleached driftwood, whitewashed floors in seaside villas, and the luminous quality of naturally weathered ash wood kissed by salt air and coastal light. This premium architectural film from Metamark's MiA™ Natural Wood collection brings the serene, light-filled aesthetic of coastal luxury into modern interiors with remarkable authenticity and brightness.

This is the lightest, brightest wood tone in the collection—almost white-washed in appearance yet retaining the subtle grain character and warmth that makes it unmistakably wood. Washed Ash evokes Newport beach houses, Mediterranean coastal villas, Scandinavian summer cottages, and the sophisticated simplicity of spaces designed to maximize light and create an atmosphere of effortless elegance.

Washed Ash represents the design movement toward light-maximizing, airy interiors. Where White Oak brings natural warmth and Grey Oak delivers urban sophistication, Washed Ash offers luminous serenity. It's the wood tone for spaces that prioritize brightness, openness, and the calming influence of coastal aesthetics—whether you're steps from the ocean or landlocked and dreaming.

The embossed grain texture and protective topcoat create the multisensory experience of weathered beach wood. Unlike flat printed films, Washed Ash invites touch—the grain texture feels like sun-dried driftwood collected on morning beach walks. The topcoat provides modern durability that real whitewashed wood cannot match, resisting moisture and wear while maintaining the bright, fresh appearance indefinitely.

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DESIGN PHILOSOPHY

Light-Filled Living & Coastal Serenity

Washed Ash embodies the design principle that light is the ultimate luxury. This is the wood grain for spaces that celebrate natural light, embrace coastal calm, and create atmospheres of effortless sophistication through brightness and simplicity.

Design Philosophy:

• Light maximization and brightness
• Coastal luxury and beach house elegance
• Scandinavian light-filled minimalism
• Serene, calming environments
• Feminine sophistication with natural texture
• Effortless elegance through simplicity
• Timeless coastal aesthetics

Ideal Project Types:

• Coastal and beachfront residences
• Lakehouse and waterfront properties
• Light-filled Scandinavian interiors
• Beach house-inspired urban homes
• Coastal boutique hotels and resorts
• Serene spa and wellness environments
• Feminine-sophisticated residences
• Mediterranean-inspired villas

Design Movements:

• Coastal Luxury
• Scandinavian Light Maximalism
• Beach House Chic
• Feminine Minimalism
• Mediterranean Coastal
• Serene Modernism
• Organic Luxury

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AESTHETIC CHARACTERISTICS

Wood Grain Profile: Ultra-Light Washed Ash

Visual Character: Very light, whitewashed blonde with subtle grain
Grain Pattern: Delicate ash grain with bleached appearance
Color Tone: Luminous whitewashed blonde, almost cream-white
Texture: Embossed three-dimensional grain texture
Light Quality: Maximum light reflection, bright and airy

The Washed Ash Advantage: Washed Ash is the lightest wood tone available—lighter than white oak, infinitely brighter than grey oak, creating the maximum brightness possible while still maintaining wood grain character and warmth.

Wood Tone Comparison:

When to Choose Washed Ash:

• Maximizing light and brightness is priority
• Coastal or beach house aesthetic desired
• Creating airy, open, ethereal spaces
• Feminine sophisticated elegance
• Scandinavian ultra-light minimalism
• Small spaces needing visual expansion
• Spaces with limited natural light (brightening effect)

When to Choose Other Wood Tones:

• White Oak: More traditional warmth without going ultra-light
• Grey Oak: Contemporary sophistication with depth rather than brightness
• Darker Woods: Contrast, drama, or masculine aesthetics

Design Intelligence: Washed Ash serves as:

• The ultimate light-reflective wood tone
• The coastal luxury foundation
• The feminine alternative to traditional woods
• The brightness maximizer in any space
• The serene, calming wood aesthetic
• The "not-quite-white" that adds texture

Harmonious Material Pairings:

MiA™ Soft Matt Colors (Perfect Companions):

• Cotton Matte (cool white) - Ultra-clean coastal brightness
• Norsk Matte (warm sand) - Coastal warmth harmony
• Putty Matte (greige) - Sophisticated neutral coordination
• Sage Matte (botanical green) - Organic coastal complement
• Pebble Matte (cool gray) - Soft contrast without heaviness
• Oxford/Black Matte (dark statement) - Dramatic coastal contrast

Metals:

• Brushed Brass: Warm coastal luxury (primary choice)
• Polished Nickel: Clean coastal elegance
• White/Cream Lacquer: Seamless bright integration
• Aged Brass: Sophisticated beach house warmth
• Brushed Gold: Feminine luxury
• Matte White: Tonal brightness layering

Stone & Countertops:

• White marble (Carrara, Thassos) - Coastal classic
• White quartz - Bright practicality
• Light quartzite - Luxury light stone
• Pale gray marble - Soft contrast
• White concrete - Modern coastal
• Butcher block (light maple) - Warm light wood layering

Complementary Colors:

Coastal Palette:

• Pure whites and warm creams
• Soft blues (ocean, sky, seafoam)
• Sandy beiges and warm taupes
• Driftwood grays (soft, not dark)
• Sea glass greens (soft, muted)
• Coral and blush (warm accents)

Scandinavian Light:

• Warm whites and ivories
• Soft grays (very light)
• Pale blues and teals
• Natural linens and cottons
• Minimal black accents

Mediterranean Coastal:

• Warm whites and creams
• Soft terracotta and coral
• Ocean blues (soft, muted)
• Natural stone tones
• Warm brass and copper

Beach House Elegance:

• Crisp whites
• Navy blue (strategic accent)
• Soft aqua and turquoise
• Natural jute and rope colors
• Warm wood tones (light only)

Avoid Pairing With:

• Dark heavy woods (creates jarring contrast)
• Dark bold colors (overwhelms lightness)
• Yellow-gold metals (too traditional)
• Orange tones (too warm, clashes)
• Very dark grays or blacks (too stark, unless strategic accent)

Embossed Driftwood Texture

The embossed grain texture is essential for Washed Ash's authenticity. The three-dimensional texture replicates sun-bleached, salt-weathered wood:

• Beach Wood Character: Grain shows natural weathering and bleaching
• Tactile Driftwood Feel: Feels like collected beach wood
• Light and Shadow Play: Embossing creates subtle depth even in light tone
• Premium Quality Signal: Distinguishes from flat white finishes
• Organic Texture: Maintains wood character despite light color

The protective topcoat preserves the luminous aesthetic while providing:

• Modern durability superior to weathered wood
• Moisture protection (essential for beach aesthetics)
• Easy maintenance (real whitewashed wood is high-maintenance)
• Consistent brightness (real wood yellows and darkens)
• Scratch resistance

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ARCHITECTURAL APPLICATIONS

Residential Serenity

Kitchens (Coastal & Light-Filled):

• Full Kitchen Cabinetry: Bright, airy coastal kitchen
• Beach House Kitchens: Authentic coastal elegance
• Small Kitchens: Light maximization and visual expansion
• Scandinavian Kitchens: Ultra-light minimalism
• Feminine Kitchens: Sophisticated light elegance

Living & Gathering Spaces:

• Beach House Living Rooms: Coastal built-ins and media centers
• Sunrooms: Light-filled extension spaces
• Coastal Dining Rooms: Bright buffets and storage
• Lake House Great Rooms: Waterfront living elegance
• Feminine Home Offices: Light, inspiring work spaces

Bedrooms & Baths:

• Master Bathrooms: Spa-like bright serenity
• Coastal Bedrooms: Light, airy personal retreats
• Beach House Guest Rooms: Welcoming bright accommodations
• Feminine Dressing Rooms: Light-filled luxury closets
• Children's Rooms: Bright, cheerful, clean

Architectural Features:

• Shiplap-Style Paneling: Authentic beach house walls
• Ceiling Treatments: Unexpected overhead brightness
• Built-in Benches: Window seats and mudroom storage
• Interior Doors: Consistent light wood throughout

Commercial & Hospitality

Coastal Hospitality:

• Beach Resort Guest Rooms: Authentic coastal accommodations
• Coastal Boutique Hotels: Serene, bright elegance
• Seaside Restaurant Interiors: Fresh dining environments
• Beach Club Amenities: Luxury coastal facilities
• Spa Resorts: Light-filled wellness environments

Food & Beverage:

• Coastal Cafés: Bright, fresh coffee culture
• Seafood Restaurants: Authentic maritime dining
• Juice Bars & Health Cafés: Light, clean wellness spaces
• Beach Club Dining: Casual elegant food service
• Mediterranean Restaurants: Coastal luxury dining

Retail:

• Coastal Home Goods: Beach lifestyle retail
• Natural Beauty Brands: Light, clean product displays
• Sustainable Fashion: Bright, airy boutiques
• Artisan Beach Shops: Light-filled craft galleries
• Wellness Product Retail: Serene shopping environments

Wellness & Beauty:

• Spa Reception & Treatment: Serene, bright environments
• Wellness Centers: Light-filled healing spaces
• Yoga Studios: Calm, airy practice rooms
• Meditation Centers: Bright, peaceful sanctuaries
• Beauty Salons (Light & Feminine): Elegant grooming spaces

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TECHNICAL EXCELLENCE

Advanced Wood Replication Technology

Multi-Layer Construction

• Face Film: Premium polymeric PVC with whitewashed ash printing
• Embossed Texture: Three-dimensional bleached grain replication
• Protective Topcoat: Hard-wearing matte finish for brightness preservation
• Adhesive Layer: MetaScape® permanent acrylic with air-release
• Release Liner: Structured for professional handling

Authentic Whitewashed Ash Replication

• High-definition scanning of real bleached ash wood
• Multiple subtle grain patterns for natural variation
• Color science to achieve luminous whitewashed tone
• Embossed texture aligned with printed grain
• Light-reflective properties maximized

MetaScape® Adhesive Technology

• Permanent solvent-based acrylic adhesive
• Proprietary micro air-release channel system
• Professional bubble-free application
• Repositionable during installation
• 12N/25mm nominal adhesion strength (24-hour cure)

Material Performance

• Film Gauge: 165-250 micron nominal thickness
• Elongation: 220% MD nominal (conformable)
• Texture Depth: Realistic embossed bleached grain
• Dimensional Stability: Excellent (no movement)
• Light Reflectance: Maximum for wood grain film
• Grain Pattern Repeat: Allows for pattern matching

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PERFORMANCE STANDARDS

Durability & Service Life

Safety & Regulatory Compliance

Advantages Over Real Whitewashed Wood

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ROLL SPECIFICATIONS

Product Dimensions & Coverage

Standard Roll Configuration

• Width: 48 inches (1220mm)
• Length: 164 feet (50 meters)
• Total Coverage: Approximately 656 square feet (61 square meters)
• Grain Direction: Runs along length of roll
• Pattern Repeat: Allows for grain matching

Professional Packaging

• Factory-sealed protective packaging
• Structured polyethylene release liner
• Protective end caps
• Product identification and grain direction marking
• Handling and storage instructions

Storage Requirements

• Store horizontally on flat surface
• Temperature: 10-20°C (50-68°F)
• Relative humidity: 50% optimal
• Protect from sunlight, UV, heat
• Keep away from moisture
• Maintain in original packaging until installation

Pre-Installation Acclimatization

• Move to site 24 hours before application
• Allow material to reach room temperature
• Maintain consistent temperature
• Keep in protective packaging during acclimatization

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INSTALLATION REQUIREMENTS

Professional Installation Standards

Wood grain films require professional expertise. Washed Ash's very light color shows substrate imperfections more readily than darker woods—preparation is critical.

Installer Qualifications Installers should have:

• Experience with wood grain architectural films
• Understanding of light colors (show imperfections)
• Grain direction and pattern matching expertise
• Proficiency in dry application
• Surface preparation excellence
• Post-heating equipment and knowledge

Surface Preparation Protocol

Critical for Light Colors: Very light films like Washed Ash show substrate imperfections. Surface must be exceptionally smooth and uniform.

Suitable Substrates:

• ✓ Painted wood and MDF (fully cured, multiple coats)
• ✓ Sealed plywood and particle board
• ✓ Metal with appropriate primer
• ✓ High-pressure laminate (HPL)
• ✓ Properly primed porous surfaces
• ✓ Existing wood (smooth, sealed, light-colored)

Preparation Steps:

1. Clean surface meticulously
2. Fill all holes and imperfections
3. Sand to smooth finish (220-grit minimum)
4. Remove all sanding dust
5. Prime porous surfaces (high-quality white primer)
6. Multiple paint coats if needed (light color recommended)
7. Allow complete cure
8. Final clean with isopropyl alcohol

Application Technique

Critical Requirements:

• ✓ Dry application ONLY
• ✓ Consistent grain direction
• ✓ Grain matching when possible
• ✓ Premium felt-edge squeegee
• ✓ Material temperature: 15-25°C during application
• ✓ 45° angle cuts on edges
• ✓ Post-heat all edges, seams, returns
• ✓ Substrate color matters (avoid dark substrates under Washed Ash)

Substrate Color Consideration:

• Light substrates work best (white, cream, light gray)
• Very dark substrates may show through slightly at edges
• Prime dark substrates with white primer for best results

Environmental Controls:

• Application temperature: 10-35°C (50-95°F)
• Consistent temperature
• Controlled humidity
• Excellent lighting (check uniformity)
• Minimal air movement

Unsuitable Applications:

• ✗ Exterior (UV exposure)
• ✗ Direct sunlight (although Washed Ash resists yellowing better than real wood)
• ✗ High-moisture areas (shower enclosures)
• ✗ Heavily textured substrates
• ✗ Very dark substrates without proper priming

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CARE & MAINTENANCE

Maintaining the Luminous Finish

Routine Maintenance

• Daily: Wipe with clean, dry microfiber cloth
• Weekly: Clean with warm water and mild soap
• As Needed: Address spills immediately

Proper Cleaning Technique:

1. Prepare mild soap and warm water
2. Dampen microfiber cloth (not soaking)
3. Wipe with grain direction
4. Rinse with clean water on separate cloth
5. Dry immediately and thoroughly
6. Buff gently to maintain brightness

Monthly Deep Cleaning:

• Use pH-neutral commercial cleaner for vinyl
• Test in inconspicuous area first
• Follow dilution instructions
• Rinse thoroughly
• Dry completely

Prohibited Cleaning Methods:

• ✗ Abrasive cleaners or pads
• ✗ Caustic cleaners
• ✗ Solvent-based cleaners
• ✗ Petroleum products
• ✗ Bleach or chlorine (despite light color)
• ✗ Ammonia-based products
• ✗ Steam cleaners
• ✗ Magic erasers
• ✗ Wood whitening products (not real wood)

Surface Protection:

• Use cutting boards always
• Use trivets under hot items
• Avoid sliding sharp objects
• Wipe spills immediately
• Handle with care

Brightness Preservation:

• ✓ Washed Ash won't yellow like real whitewashed wood
• ✓ Maintains brightness over time
• ✓ No re-whitewashing ever needed
• ✓ Color stable and consistent
• ✓ Easy to keep looking fresh and bright

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WARRANTY & SUPPORT

MetaSure® Warranty Program

Metamark (UK) Limited provides comprehensive warranty coverage for MiA™ Natural Wood films.

Warranty Coverage:

• Material manufacturing defect protection
• Performance guarantee for rated durability
• Replacement material for valid claims
• Discretionary reinstallation contribution

Warranty Requirements:

• ✓ Proper storage prior to installation
• ✓ Professional installation
• ✓ Installation per guidelines
• ✓ Exceptional surface preparation (critical for light colors)
• ✓ Maintenance per recommendations
• ✓ Use within specified parameters
• ✓ Protection from prolonged direct UV

Warranty Exclusions:

• ✗ Improper installation or preparation
• ✗ Substrate imperfections showing through (preparation issue)
• ✗ Use outside recommendations
• ✗ Accidental damage or abuse
• ✗ Chemical damage from improper cleaners
• ✗ Unauthorized repairs
• ✗ Normal wear beyond rated period

Claim Process:

1. Document with detailed photographs
2. Contact Kirin Global Supplies
3. Provide installation details and batch number
4. Submit to Metamark for evaluation
5. Receive determination and remedy

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SPECIFICATIONS AT A GLANCE