When it comes to fleet branding, few names carry the weight and recognition of Goodyear. Known worldwide for performance, safety, and innovation, their brand presence must meet the highest standards—especially when displayed across an entire fleet of vehicles.

A recent case study highlights how Metamark M7 Series Sign Vinyl played a critical role in delivering that level of quality—and why more professional sign shops are turning to this film for long-term graphics.

And now, Metamark M7 is available at Kirin Global Supplies, bringing this proven performance directly to your shop.

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The Challenge: High-End Branding for a Global Name

Goodyear required a full fleet livery solution for fifteen truck-trailer rigs—graphics that would not only look sharp but maintain brand integrity across constant exposure and real-world conditions.

To execute this, they partnered with MSigns, a seasoned graphics producer known for precision craftsmanship and high-quality output.

Rather than relying on printed wraps, the team took a more meticulous approach.

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The Approach: Cut Vinyl Over Print

Instead of printing large-format graphics, MSigns designed the fleet using:

• Painted base vehicle color
• Precision-cut vinyl graphics applied element by element

This approach requires more time and skill—but delivers a noticeably higher-end finish.

Why? Because solid color vinyl offers a level of depth and richness that printed graphics often struggle to replicate.

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Why Metamark M7 Was Chosen

The standout material in this project was Metamark M7 Series.

As highlighted in the case study:

“Metamark M7 was chosen for the applied elements. It’s a dyed-in-the-mass coloured film and will not fade or dull. It delivers depth and apparent saturation that print… would struggle to equal.”

Key Advantages That Made the Difference:

• Dyed-in-the-mass color (not surface printed)
• No fading or dulling over time
• Deep, rich color saturation
• Consistent finish across large fleets
• Superior visual impact at distance

The result? Bold, clean graphics that hold their integrity over time—something critical for a brand like Goodyear.

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The Result: High-Impact Fleet Graphics That Perform

Looking at the finished fleet (shown throughout the case study images), the difference is clear:

• Crisp lettering and sharp edges
• Deep, vibrant blues and yellows
• A premium, paint-like appearance
• Long-lasting durability under real-world conditions

This project reinforces a key takeaway:

Cut vinyl still outperforms print in many long-term branding applications.

Especially when the goal is:

• Longevity
• Color consistency
• Premium visual impact

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Why This Matters for Your Shop

If you’re running a sign shop, wrap business, or graphics operation, this case study highlights an important opportunity:

Not every job should be printed.

Metamark M7 is ideal for:

• Fleet branding
• Vehicle lettering
• Long-term outdoor signage
• High-visibility logos and graphics

It gives you:

• Faster production for cut jobs
• Lower material cost vs print + laminate
• A premium finished look clients will notice

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Now Available at Kirin Global Supplies

We’re excited to announce that Metamark M7 Series Sign Vinyl is now available at Kirin Global Supplies.

As a stocking distributor, we offer:

• Competitive wholesale pricing
• Fast shipping across the U.S.
• Access to a full color range
• Industry expertise to support your shop

If you’re looking to elevate your graphics and offer your customers a more durable, high-end solution—this is a film you should have on your shelf.

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Final Thoughts

The Goodyear fleet project is a perfect example of what happens when the right material meets the right craftsmanship.

Metamark M7 delivers:

• Performance
• Visual impact
• Long-term reliability

And now, it’s readily available to help your shop do the same.

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Ready to Order?

Explore Metamark M7 today at Kirin Global Supplies and start delivering next-level results to your customers.